Undisputedly, frequenting retail & travel events and roadshows not only guides purchase decisions but has also become part of the lifestyle for many consumers. Effective management of event and roadshow optimises sales profit and enhances customer satisfaction. This course covers key components in planning and implementing sales-related events that optimise sales revenue without compromising brand equity. Trainer Profile: Alvin Aw, Lecturer A former NYP diploma graduate back in 1999 and went on to pursue a degree from the University of Canberra in Marketing Communications, Alvin is equipped with more than 15 years of experience in Integrated Marketing Communications (IMC) across a myriad of sectors, including but not limited to destination marketing, retail real estate, food & beverage, consumer goods and grooming services. He has demonstrated creativity and resourcefulness, from ideation to execution of IMC campaigns including events, in uplifting the specific profile of assigned retail mall/tourist attraction which were mainly CapitaLand Malls and Singapore Flyer.