About the Course

Marketing research aims at collecting important information from the customers. In the case of tourism, the tourists are the customers. Just like any line of business, the tourism industry needs to strengthen its relationship with its customers by improving the quality of its services. Trainer Profile: Eileen Seow, Lecturer Eileen has spent 6 years of her career in the hospitality sector, mainly in the Shangri-La Hotel group, spanning across various properties such as Hotel Jen Tanglin and Hotel Jen Orchardgateway. Passionate about sharing her knowledge, Eileen has then switched to education in NYP. Eileen graduated from NTU with a double degree in Business Hospitality and Accounting, making her acute to the customer experience side of things as well as the detailed aspects of technicalities.    

  • Course Outline

    One of the technical competencies mentioned in the Tourism Skills Framework is "Market Research" which is how to effectively fFormulate market research frameworks, as well as develop market research study objectives, market research plans and methodologies to analyse market trends and developments to forecast emerging market needs

  • Target Participants

    Product and Experience Development Executive

  • Certification

    Certificate of Completion

  • Admission Requirements

    No Minimum Requirements

  • Course schedule (conducting days & time)

    4 October 2022

    9am - 5pm

  • What You'll Study

  • Course Fees and Funding

    Please refer to course brochure.

  • Contact for course enquiries

  • Remarks

    NYP reserves the right to reschedule/cancel any prog and amend the fees/info without prior notice.