PRODUCT CONTENT AND EXPERIENCE PERFORMANCE MANAGEMENT

PRODUCT CONTENT AND EXPERIENCE PERFORMANCE MANAGEMENT

About the Course

As travellers more sophisticated, destinations and attractions are evolving and new ones constantly emerging to cater to the need for more unique and tailored experiences. Participants will gain a basic understanding of the range and calibre of the tourism product offering is what attracts tourists to a destination. Yet the development of tourism products is a part of a large, inter-linked and continuing process and should not be considered in isolation. Trainer Profile: Alexander Choo, Deputy Manager (Hospitality & Tourism) Alex spent 10 years of his career as a hotelier in various properties including Marina Mandarin Singapore and Pan Pacific Orchard, before switching to education to groom the next generation hotel and tourism practitioners. Passionate about hospitality and hotel operations, Alex has been teaching and sharing on such topics for over 10 years as a lecturer at Nanyang Polytechnic. He holds a Higher Diploma in Hotel Management from SHATEC and a Bachelor of Science (Hotel, Restaurant & Travel Administration) from the University of Massachusetts.
  • Course Outline

    1. "Product Development Content and Experience Management" which is to determine  effectiveness of products, product improvements or variations through the analysis of data. 2. " Tour and Travel Services Product and Experience Development and Delivery" which is to develop tour and travel products and services including programme itineraries, vendors selection and establish overall offering mix to enhance customers’ travel experience.
  • Target Participants

    Product and Experience Development Executive
  • Certification

    Certificate of Completion
  • Admission Requirements

    No Minimum Requirements
  • Course schedule (conducting days & time)

    27 August 2021 9am - 5pm
  • What You'll Study

    PRODUCT CONTENT AND EXPERIENCE PERFORMANCE MANAGEMENT
  • Course Fees and Funding

    Please refer to course brochure.

     

  • Contact for course enquiries

  • Remarks

    NYP reserves the right to reschedule/cancel any prog and amend the fees/info without prior notice.