1. Understand the structure and functions of Trade Associations & Chambers (TACs) and the various roles (CIA - Collaboration, Innovation & Advocacy) TACs play within the industry.
2. Comprehend why members join TACs and increase member engagement through identifying membership value proposition.
3. Assess members' learning needs and advise on skills upgrading based on latest industry environment and trends.
4. Drive technology adoption through industry initiatives and education.
5. Advocate and bridge communication between members and the government in terms of policy sharing alongside needs & interests representation.
6. Building and cultivating capabilities in & through digitisation, digitalisation ad sustainability to prepare for the ESG wave (Environmental, Social & Governance)

Unit 1: Introduction to Trade Associations & Chambers of Commerce (TAC)

Unit 2: Membership & Phygital Events

Unit 3: Basics of Strategic Governance

Unit 4: Industry Knowledge & Development

Unit 5: Building Capabilities through Bridging

Unit 6: Welcome to the Brand Studio: Marketing & Communication

Unit 7: Going Global & Internationalisation

Unit 8: Dispelling the terror of Research & Analysis

Unit 9: Advocacy & Representation

This programme is designed for:

- New entrants / mid-career switchers of Trade Associations and Chambers of Commerce (TAC) who wishes to gain a better understanding of how government works with the industry and local landscape.

- Existing secretariat seeking career progression.

- Individuals considering a career in the TACs.

- Members of the general public with an interest in the TAC sector.

All participants who have completed this course with an Integrated Applied Project Plan will be awarded a Joint Certificate of Completion by the Singapore Chinese Chamber of Commerce & Industry and Nanyang Polytechnic.

Applicants with any of the following criteria are invited to apply for the course:

- New joiners to a TAC secretariat and/or seeking better understanding of how government works with the industry and local landscape.

- Existing TAC secretariat seeking career progression

- Individuals considering a career in the TACs

- Anyone with an interest in the TAC sector

Tuesday, 4 April 2023, 9am to 5.30pm

Wednesday, 5 April 2023, 9am to 6pm

Tuesday, 11 April 2023, 9am to 5.30pm

Wednesday, 12 April 2023, 10.30am to 5.30pm

Thursday, 20 April 2023, 10am to 5pm

Days 1 & 2 of the course will be an in-classroom workshop style with interactive activities. Days 3 & 4 will be a mixture of field trips, site visits, sharing by industry leaders and government agencies, while Day 5 will consist of participants' presentations.

• The course will be delivered using a combination of lectures, tutorial-based discussions, interactive workshops, field trips, site visits, sharing by industry leaders and government agencies.

Course assessment will consist of an Integrated Applied Project presentation to be delivered on Day 5. There will be a scheduled consultation with the facilitators midway of the course.

Mr LEONG JONATHAN, jonathan_leong@nyp.edu.sg, Tel No:65501054

Mr CHRISTOPHER KONG, christopher_kong@nyp.edu.sg, Tel No:65501069

3rd intake

Company Sponsorship & SME/SP Declaration Forms