In this digital transformation landscape, data analytics forms an integral part of the business which focuses on providing insights through the use of artificial intelligence and data mining. This empowers businesses to optimise productivity and leverage onto the best potential retail decision-making and strategy.
Lee Gek Keow, Senior Lecturer
Gek Keow has more than 10 years of experience with retail sales, buying and merchandising in department store and lifestyle store concepts. Her experience includes managing of retail sales team, fashion buying, merchandise planning; guiding learners in the development, planning, marketing, operations, logistic support and training for both online and offline retailing platforms for Omni-Channel Retail Centre (OCRC – a business centre in NYP). The business centre includes D’Studio physical store, online store and Cheers unmanned store on campus. Gek Keow designs curriculum, plan and deliver lessons in Buying, Omni-Channel Management and Retail Merchandising and Analytics. She holds Bachelor of Business Studies from NTU Nanyang Business School.