About the Course

In this digital transformation landscape, data analytics forms an integral part of the business which focuses on providing insights through the use of artificial intelligence and data mining. This empowers businesses to optimise productivity and leverage onto the best potential retail decision-making and strategy.


Trainer Profile:

Lee Gek Keow, Senior Lecturer

Gek Keow has more than 10 years of experience with retail sales, buying and merchandising in department store and lifestyle store concepts. Her experience includes managing of retail sales team, fashion buying, merchandise planning; guiding learners in the development, planning, marketing, operations, logistic support and training for both online and offline retailing platforms for Omni-Channel Retail Centre (OCRC – a business centre in NYP). The business centre includes D’Studio physical store, online store and Cheers unmanned store on campus. Gek Keow designs curriculum, plan and deliver lessons in Buying, Omni-Channel Management and Retail Merchandising and Analytics. She holds Bachelor of Business Studies from NTU Nanyang Business School.  

  • Course Outline

    The short course (100% e-elearning) covers key performance indicators such as Sales Performance, Gross Margin Return on Inventory (GMROI), Stock Turn, Market Basket Analysis (MBA), Conversion Rate and A/B Testing to assess and create a broad picture of a retail business’ digital health alongside overall areas for improvement and reinforcement.  Essentially, retail analytics and predictive merchandising are deployed to run businesses more efficiently and enhance customer service analytics.

  • Target Participants

    Retail Executives and Managers in Retail, F & B industries and small businesses seeking to deepen or broaden their skills in this area for better analysis of their retail business' health in this digital age.

  • Certification

    Certificate of Completion

  • Admission Requirements

    No Minimum Requirements

  • Course schedule (conducting days & time)

    E-Learning (Self-paced) Course fee payment provides 180 days of course access. Certificate will be awarded upon successful completion within the 180 days.

  • What You'll Study

  • Course Fees and Funding

  • Contact for course enquiries

    Ms TEO SHALYNN,, Tel No:65501094
  • Remarks

    NYP reserves the right to reschedule/cancel any prog and amend the fees/info without prior notice.