This short course provides learners with an understanding of Google Ads platform, campaign set-up and ad group structure. Learners will acquire different techniques of writing ad copy, keywords research, click through rate with ads extensions and put into practice during hands-on practical activities during the course.

Trainer Profile:

Charmaine currently manages the Marketing section at the School of Business Management. Her responsibilities include that of developing and conducting lessons on Marketing Communications, Sales, Emotional Intelligence and Leadership. Besides teaching students, Charmaine was involved in the training of adult learners in retail, sales and marketing when she was part of the pioneering team setting up the first CET centre, the Singapore Institute of Retail Studies. Prior to joining the polytechnic, Charmaine had more than 10 years of sales and marketing experience, working in Caltex Singapore, developing new sales channels, planning and handling trade and promotion activities including fostering trade relationship with clients. Charmaine graduated with a BBA from the National University of Singapore and a MSc in International Marketing from the University of Strathclyde (Glasgow).