In this digital transformation landscape, retailers are introducing technologies and applications to create seamless shopping experiences for customers through an omnichannel approach covering all the different physical, digital and communications touchpoints, such as virtual mirror, online store and social media platforms like FaceBook and Instagram. This short course will equip learners with the knowledge and skills required to add value to the retail value chain with the right customer-oriented and service mind-sets and processes. Learners will be able to improve performance in creating an experiential and engaging shopping experience for customers in this digital age.

Trainer Profiles:

Jeoffre Chan, Senior Lecturer

Jay has amassed over 20 years in the field of customer experience across multiple touchpoints, industries and geographies. Since joining NYP in 2014, he has been leading students in School of Business Management's Customer Experience and Analytics Centre (CEAC) to deliver various services for various industry sponsors. Apart from conducting the regular classes to students and adult learners, Jay also specializes in customer service and communication skills for various learner profiles. He is passionate about helping learners gain skills, confidence and personal growth. Jay holds a Masters in Business Administration from NTU Business School.