About the Course

Learn the skills and knowledge to develop an event branding campaign using social media platforms to maximise reach based on the five "C"s of social media strategy: Categorise, Converse, Contribute, Connect and Convert. Join us in this fun and interactive 1-day course which provides a realistic hands-on session to jumpstart your social media marketing journey for your event!

Trainer Profiles:

Simon Tan, Lecturer

Simon is a seasoned marketing professional with over of 10 years experience spanning across the media, events and healthcare sector. He has experience in expanding existing customer base, identifying and developing new business opportunities to maximise revenue. Having honed his marketing skills in Singapore Press Holdings, Simon has proven capability in developing and executing customised marketing plans across traditional and digital media platforms to meet and exceed sales targets. He also holds excellent interpersonal and organizational skills proven critical in building close and long-term business relationships with clients.

Lee Ming Wei CEO, Gaming How Pte Ltd

Ming Wei is the co-founder and CEO of Gaming How Pte Ltd, an innovative events agency that specialises in providing digital entertainment, content and synergy for brands and companies looking to spice up their marketing events. He has worked on brand activation campaigns and marketing projects most notably with Sony PlayStation Asia, Bose Singapore, Singapore Airlines (during the F1 Singapore Grand Prix) and Citibank. He is an adjunct lecturer of NYP's School of Business for Events Branding, Omni-Channel Management, Entrepreneurship. His passion in teaching has seen him integrating practical examples with easy to understand frameworks as part of his teaching methods. He holds a Master Degree in Technopreneurship and Innovation and a Bachelor Degree in Computer Engineering (both from NTU) as well as a Post-Graduate Diploma in Digital Business.

Sharon Tan, Adjunct Lecturer

Sharon Tan is an adjunct lecturer in Nanyang Polytechnic's school of business management. Prior to joining Nanyang Polytechnic, Sharon has spent close to 20 years in the retail industry managing brands, from mass brands to high fashion luxury brands. She was previously Country manager in LVMHs LOEWE and Ralph Lauren (USA). She provides overall strategic direction for marketing campaigns and led organic social media efforts and strategies to accomplish business objectives. As such she is skilled at utilising events branding and social media marketing as tools to exponentially spur brands forward. Her expertise also covers areas of public relations, digital marketing and brand monitoring.

  • Course Outline

    1. Learn the different elements of digital world

    2. Navigate around the challenges of branding on social media

    3. Hands-on experience in creating social media contents

  • Target Participants

    Entrepreneurs and Sales & Marketing Executives seeking to deepen or broaden their skills in branding their events or products for better customers reach.

  • Certification

    Certificate of Completion

  • Admission Requirements

    No Minimum Requirements

  • Course schedule (conducting days & time)

    14 June 2023

    9am - 5pm

    *course will be conducted online via Zoom

  • What You'll Study

  • Course Fees and Funding

    Please refer to course brochure.
  • Contact for course enquiries

    Ms TEO SHALYNN, shalynn_teo@nyp.edu.sg, Tel No:65501094
  • Remarks

    NYP reserves the right to reschedule/cancel any prog and amend the fees/info without prior notice.