About the Course

Participants will be taught the need to adopt a more customer-centric focus by analysing how consumers make decisions in an ever-changing, dynamic environment.

Trainer Profile:

Samantha Chan, Lecturer

Samantha has a decade of teaching experience with both youths and adult learners. Her teaching interests include consumer behaviour, public relations and campaign planning. Prior to teaching, Samantha worked as a PR consultant and provided strategic expertise to a wide range of high-profile brands such as AT&T, Avaya and Philips, whereby she advised and developed a variety of public relations programmes and activities.

  • Course Outline

    One of the technical competencies mentioned in the Tourism SKills Framework is "Consumer Behaviour Aanalysis" in which one is competent to devise customer behaviour analysis tools and approaches and perform analysis on information pertaining to customer behaviours.

  • Certification

    Certificate of Completion

  • Admission Requirements

    No Minimum Requirements

  • Course schedule (conducting days & time)

    14 June 2023

    9am - 5pm

    *course to be conducted online via Zoom

  • What You'll Study

  • Course Fees and Funding

    Please refer to course brochure.
  • Contact for course enquiries

    Ms TEO SHALYNN,, Tel No:65501094
  • Remarks

    NYP reserves the right to reschedule/cancel any prog and amend the fees/info without prior notice.