Participants will be taught the need to adopt a more customer-centric focus by analysing how consumers make decisions in an ever-changing, dynamic environment.
Samantha Chan, Lecturer
Samantha has a decade of teaching experience with both youths and adult learners. Her teaching interests include consumer behaviour, public relations and campaign planning. Prior to teaching, Samantha worked as a PR consultant and provided strategic expertise to a wide range of high-profile brands such as AT&T, Avaya and Philips, whereby she advised and developed a variety of public relations programmes and activities.