Are you ready for the next wave of customers who are going to change the way you do business Gen Zers are a rising generation of digital natives with enormous economic impact. You probably already know that Gen Zers spend a lot of time online; especially on social media. But the way these young consumers interact with content differs from the way millennials and other earlier generations do so.
Adopting an entrepreneurial marketing approach, the workshop aims to empower the participants with the knowledge and practical tips on the Who, What, Why and How to Engage the emerging Generation Z customers.
Design Thinking Framework will be introduced where participants will have the opportunity to interact and co-create marketing ideas together with Gen Z-ers. Through learning and applying need finding, idea generation and prototyping skills in the workshop, the participants will uncover Gen Z-ers needs, their traits and develop authentic digital marketing content that effectively communicate a brands core values and builds customer relationships.
Umah Devi Ramasamy, Senior Lecturer
A passionate integrated marketing communications professional, Umah Ramasamy has over 10 years of experience spanning across lifestyle retail and fashion brands, F&B and sports. Having honed her PR & publicity skills at TANGS Department Store, Umah has a proven track record of leading her team to maximise earned media opportunities across various campaigns.
With a keen eye for industry and business development, Umah was instrumental in identifying and developing strategic key partnerships across the F&B and Sport sectors, when she was with the Singapore Tourism Board. She guided her teams in crafting the tourism development strategies for these sectors, spearheaded the Singapore International Culinary campaign and anchored the WTA Finals (2014-2018) in Singapore together with SportSG and World Sport Group.