About the Course

This course provides you with an understanding of Search Engine algorithms and how the algorithms affect organic search results of your websites. With this knowledge, we will introduce to you strategies for an effective webpage optimisation. This includes how to perform keyword research by understanding your target consumer psychology and search behaviour. With the keywords derived for optimisation, you will be taught how to conduct on-site and off-site SEO analysis to identify opportunities to improve your webpages' ranking on the Search Engine Results Page.

Trainer Profile:

Charmaine Khoo, Course Manager

Charmaine currently manages the Marketing section at the School of Business Management. Her responsibilities include that of developing and conducting lessons on Marketing Communications, Sales, Emotional Intelligence and Leadership. Besides teaching students, Charmaine was involved in the training of adult learners in retail, sales and marketing when she was part of the pioneering team setting up the first CET center, the Singapore Institute of Retail Studies. Prior to joining the polytechnic, Charmaine had more than 10 years of sales and marketing experience, working in Caltex Singapore, developing new sales channels, planning and handling trade and promotion activities including fostering trade relationship with clients. Charmaine graduated with a BBA from the National University of Singapore and a MSc in International Marketing from the University of Strathclyde (Glasgow).

  • Course Outline

    After the class, learners will be able to:
    1. Understand how the SEO algorithms affect webpage rankings
    2. Research keywords to optimise using Target Audience purchase behaviour.
    3. Optimise webpages using on-site strategies
    4. Understand how link building can help off-site optimisation

  • Target Participants

    Small Business Owners interested to optimise their webpages
    Marketing professionals who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors.
    Anyone who is interested to optimise content and webpages to increase search rankings

  • Certification

    Certificate of Completion

  • Admission Requirements

    No Minimum Requirements

  • Course schedule (conducting days & time)

    The course schedule is currently not available. Please register your interest in the below button under "Notify Me"
  • What You'll Study

  • Course Fees and Funding

    Please refer to course brochure.
  • Contact for course enquiries

    Ms TEO SHALYNN, shalynn_teo@nyp.edu.sg, Tel No:65501094
  • Remarks

    NYP reserves the right to reschedule/cancel any prog and amend the fees/info without prior notice.