This course aims to provide participants with insights into digital customer analytics. Learn how to use customer analytics and predictive analytics to make key business decisions including market segmentation, direct marketing, site selection and customer relationship management.
Lau Tong Yen, Senior Lecturer
Tong Yen graduated from University of Wollongong, Australia with a Master in Internet Technology. She also holds a Bachelor of Business Studies from Nanyang Technological University. Tong Yen has more than 10 years of experience in market research, analysing the dynamics in the IT industry ranging from competitive analysis, customer analytics and provide advice on go-to-market strategies.
Tan Ser San, Senior Lecturer
Ser San joined the polytechnic education industry in 1989. Over the years, he has taught and conducted research in the areas of life insurance, risk management, personal financial planning, productivity in business, business statistics and business Chinese. Currently, Ser San is a project supervisor mentoring final year learners at the Business Analytics & Consumer Insights Centre. He is also teaching the module on Service Operations & Innovation.
Jaime Wee, Lecturer
Jaime has over 10 years of market research experience working on various studies across the Retail, Emerging markets, Consumer Packaged Goods, Automotive and Telecom industries before joining NYP as a lecturer. She has worked is a global marketing information firm specialising in quality and customer satisfaction (Voice of Customer) measurement covering several markets such as United Kingdom, Germany, France, South Africa and Malaysia. Currently, Jaime is a project supervisor mentoring final year learners at Business Analytics & Consumer Insights Centre. She is teaching the module on Design Thinking and Customer Psychology and Analytics.