TRADE ASSOCIATION 101 (TA 101)

TRADE ASSOCIATION 101 (TA 101)

About the Course

This five (5) days programme comprises of interactive classroom sessions and workshops themed along the three (3) Trade Association and Chambers of Commerce (TAC) strategic thrusts of Collaboration, Innovation & Advocacy. The learning experience includes field trips & site visits to the Singapore Chinese Chambers of Commerce & Industry (SCCCI), Trade Associations (TAs), government entities and graced by trade association industry speakers in line with SkillsFuture Singapore’s (SSG) emerging areas of industry relevance.

  • Course Aim

    1. Understand the structure and functions of Trade Associations & Chambers (TACs) and the various roles (CIA – Collaboration, Innovation & Advocacy) TACs play within the industry.
    2. Comprehend why members join TACs and increase member engagement through identifying membership value proposition.
    3. Assess members’ learning needs and advise on skills upgrading based on latest industry environment and trends.
    4. Drive technology adoption through industry initiatives and education.
    5. Advocate and bridge communication between members and the government in terms of policy sharing alongside needs & interests representation.
    6. Building and cultivating capabilities in & through digitization, digitalization ad sustainability to prepare for the ESG wave (Environmental, Social & Governance)

  • Course Outline

    Unit 1: Introduction to Trade Associations & Chambers of Commerce (TAC)

     

    Unit 2: Membership & Phygital Events

     

    Unit 3: Basics of Strategic Governance

     

    Unit 4: Industry Knowledge & Development

     

    Unit 5: Building Capabilities through Bridging

     

    Unit 6: Welcome to the Brand Studio: Marketing & Communication

     

    Unit 7: Going Global – Internationalisation

     

    Unit 8: Dispelling the terror of Research & Analysis

     

    Unit 9: Advocacy & Representation

     

  • Target Participants

    This programme is designed for:

    - New entrants / mid-career switchers of Trade Associations and Chambers of Commerce (TAC) who wishes to gain a better understanding of how government works with the industry and local landscape.

    - Existing secretariat seeking career progression

    - Individuals considering a career in the TACs

    - Members of the general public with an interest in the TAC sector

  • Certification

    All participants who have completed this course with an Integrated Applied Project Plan will be awarded a Joint Certificate of Completion by the Singapore Chinese Chamber of Commerce & Industry and Nanyang Polytechnic.

  • Admission Requirements

    Applicants with any of the following criteria are invited to apply for the course:

    - New joiners to a TAC secretariat and/or seeking better understanding of how government works with the industry and local landscape.

    - Existing TAC secretariat seeking career progression

    - Individuals considering a career in the TACs

    - Anyone with an interest in the TAC sector

  • Course schedule (conducting days & time)

    Wednesday, 16 November 2022, 9am to 5pm

    Thursday, 17 November 2022, 9am to 5.30pm

    Tuesday, 22 November 2022, 9am to 5.15pm

    Wednesday, 23 November 2022, 10.30am to 6pm

    Wednesday, 30 November 2022, 10am to 4.30pm

  • What You'll Study

  • Programme structure

    Days 1 & 2 of the course will be an in-classroom workshop style with interactive activities. Days 3 & 4 will be a mixture of field trips, site visits, sharing by industry leaders and government agencies, while Day 5 will consist of participants' presentations.

  • Course delivery methods and assessments

    • The course will be delivered using a combination of lectures, tutorial-based discussions, interactive workshops, field trips, site visits, sharing by industry leaders and government agencies.

    Course assessment will consist of an Integrated Applied Project presentation to be delivered on Day 5. There will be consultations with the facilitator midway of the course.

  • Course Fees and Funding

    Please refer to course brochure.

  • Contact for course enquiries

    Mr LEONG JONATHAN, jonathan_leong@nyp.edu.sg, Tel No:65501054
    Mr CHRISTOPHER KONG, christopher_kong@nyp.edu.sg, Tel No:65501069
    Mr ADRIEL LI, adriel_li@nyp.edu.sg, Tel No:65501014

  • Remarks

    2nd intake

  • Attachments

    Company Sponsorship & SME/SP Declaration Forms