The new Meetings, Incentives, Conventions & Exhibitions (MICE) industry landscape will require a whole new skill set, beyond that of the traditional event manager. As digital and hybrid events become new mainstream, event managers must develop digital literacy, and gain understanding of media and streaming technology. This course, co-developed with GEVME, will help you effectively plan, produce and measure results of digital events so as to be future-ready for the MICE industry in this new digital economy. GEVME is a Singapore-based virtual event platform.
Jorlyn Chew, Senior Account Manager at GEVME
Jorlyn is the Senior Account Manager of GEVME. Having 15 years of experience in training, learning, development and handling events, be it onsite or online, she has valuable insights in providing not only a user point of view but also the client’s point of view when executing, producing events as well as selling event solutions. Jorlyn holds a Bachelor’s Degree in Banking and Finance from the London School of Economics and is now pursuing an MBA from the Swiss School of Management. She provides not only a practical but value-added perspective for event solutions and event implementation.
Kathy Lam, Customer Success Manager at GEVME
Kathy Lam is the Customer Success Manager at GEVME. She has over 10 years of experience in event technology, product management and conference planning. Having produced several major confex projects where she oversaw the registration set-up and the overall attendee experience, Kathy has valuable insights to share on the skills needed to be an effective event planner. Kathy has also been a user of GEVME throughout her career and is now a core member of the GEVME team where she helps clients make the most out of the platform. Kathy is a proud owner of CMP credential that is recognised globally as the badge of excellence in the meeting, convention, exhibition and event industry.
Goh Yong Sheng, Adjunct Lecturer
Yong Sheng is with Suntec Singapore Convention & Exhibition Centre as Head of Department for Corporate Sales for the last 7 years. His primary task is to guide his team to achieve business growth and market share in the corporate bookings of meetings, incentives, convention and exhibition (MICE) event space.
In the course of his work, he had helped clients plan and secure spaces at Suntec Singapore to have their successful events. He had also witnessed the changes brought on by the pandemic in the last 18 months; with the industry having to quickly adopt technologies to pivot to Hybrid and Virtual events. New considerations in event planning emerges with safe distancing measures and devising ways to engage with online audiences have become key factors to ensure a successful and fruitful event.
Yong Sheng was previously with a business association and private education industry before joining Suntec. He enjoys reading and has wide interests on topics related to thought leadership, business management, strategies, economics, and history.