CURATING DIGITAL VISUAL CONTENT WITH PRODUCT STYLING & PHOTOGRAPHY

CURATING DIGITAL VISUAL CONTENT WITH PRODUCT STYLING & PHOTOGRAPHY

About the Course

This short course provides learners with an understanding of basic product photography techniques and process of coming up with an actual photoshoot. Learners will acquire different techniques and put into practice during hands-on practical activities during the course. Additionally, learners would be able to pick up on basic product styling for a photoshoot to bring the best out of the product for their e-commerce or print.

Pre-requisite:

- To have own camera or camera phone available for practical activities

- Bring along at least 2 mid-sized items/products for shooting

Trainer Profile:

Elizabeth Kwan, Adjunct Lecturer

Elizabeth was the Head/Visual Merchandising of Robinsons & Co Pte Ltd (Al-Futtaim Group) and had vast relevant experience in managing retail visual merchandising, executing digital marketing promotions and implementing special store events for all Singapore and Malaysia stores. She had experience in conducting staff briefing and short training on relevant visual merchandising and product display training. In the past, she conceptualised, designed and built the window showcase for Robinsons Co. Her creative ideas and appealing display themes were repeatedly being featured by renowned trend forecasting World’s Global Style Network (WGSN) and Visual Merchandising & Store Design Magazine (VMSD). She is skilled in using relevant software applications and am able to demonstrate how to enhance product images for better presentation of digital visual content curation for social media and marketing. She holds a Master of Business Administration and a Certificate in the Advanced Study of Education (Art Education).

  • Course Outline

    - Learners will grasp basic understanding of product photography

    - Learners will pick up on basic product styling

    - Learners will have hands-on experience doing basic product styling for photoshoot

  • Target Participants

    Entrepreneurs, Start up Founders, Retail SMEs adopting e-commerce seeking to deepen or broaden their skills and knowledge in this area.

  • Certification

    Certificate of Completion

  • Admission Requirements

    No Minimum Requirements

  • Course schedule (conducting days & time)

    28 February 2022

    9am - 5pm

    *course is conducted face to face in NYP campus

  • What You'll Study

    CURATING DIGITAL VISUAL CONTENT WITH PRODUCT STYLING & PHOTOGRAPHY
  • Course Fees and Funding

    Please refer to course brochure.

  • Contact for course enquiries

    Ms TEO SHALYNN, shalynn_teo@nyp.edu.sg, Tel No:65501094
  • Remarks

    NYP reserves the right to reschedule/cancel any prog and amend the fees/info without prior notice.