The current pandemic has rewritten the playbook for Singapore’s hospitality & tourism industry. In this changed landscape, brands have had to seek out new growth opportunities, retune their business plans, unlearn old habits and adopt new ones.
Singapore will need to continue working to ensure that the destination remains top of mind for high-value business and leisure travellers. This is the time Hospitality & Tourism players will need to be creative in finding new revenue streams, such as pivoting to digital platforms, and called on businesses traditionally reliant on foreign visitors to reposition their business to target locals more effectively. For executives to adapt to such a fast-changing business landscape, they have to be equipped with a set of portable skills & knowledge in related business operations.
The SGUS Programme in Business Practice - Hospitality and Tourism Management is designed to develop and groom you for such positions within the various related sectors. It also develops you into a versatile individual who can handle the cross-cultural demands of this dynamic sector. You will be equipped with the requisite skills, relevant knowledge and specialised training to succeed in this sector, which includes Hotel, Resort, and MICE (Meetings, Incentives, Conventions & Exhibitions) businesses.