SGUS PROGRAMME IN SPORT MANAGEMENT & MARKETING (SGUS BMC8)

SGUS PROGRAMME IN SPORT MANAGEMENT & MARKETING (SGUS BMC8)

About the Course

The SGUS Programme in Sport Management and Marketing aims to provide participants with in-depth understanding of the sport industry, the nature of sport as a business and its opportunities for Singapore, both regionally and globally. Through this course, participants will gain a deeper understanding of sport management and sport marketing. As the only specialist diploma that combines sport, management and marketing, participants will be equipped with the skills to pursue a career in sport business as well as further their education in the field of sport. This SGUS programme consists of: • Post Diploma Certificate in Sport Management (4 modules) • Post Diploma Certificate in Sport Marketing (4 modules) • Effective Business Writing Skills module • Data Visualisation for Business module • Spreadsheet Applications module Participants will receive a Post-Diploma Certificate upon successful completion of each Post Diploma Certificate and will be conferred a Specialist Diploma in Sport Management & Marketing upon obtaining the two Post-Diploma Certificates.
  • Target Participants

    The course is targeted at: Professionals, managers and executives in marketing who want to specialise their knowledge, skills and capabilities in the areas of sport management and sports marketing Sports practitioners who are keen to upgrade their knowledge, skills and capabilities in the areas of management and marketing in the sports industry
  • Admission Requirements

    A diploma from a local polytechnic or degree with minimum of 1 year of work experience, preferably in a related field. •Holders of other equivalent academic qualification from foreign institutions will be considered on a case-by-case basis. Recognition of Prior Learning (RPL) Applicants who do not meet the entry requirements may be considered for admission to the course based on: Evidence of at least 5 years of relevant working experience; OR Supporting evidence of competency readiness. Suitable applicants who are shortlisted may be invited for an/a interview and/or proficiency test.  The Polytechnic reserves the right to shortlist and admit applicants.
  • Course schedule (conducting days & time)

    Course duration is from 12 Oct 2021 to 11 Apr 2022 and classes are conducted on Tuesdays & Thursdays (Full day).
  • What You'll Study

    POST-DIPLOMA CERTIFICATE IN SPORT MANAGEMENT

    Module 1: THE BUSINESS OF SPORT

    Module 2: SPORT MGMT DEVELOPMENT IN SINGAPORE

    Module 3: SPORTS EVENT MANAGEMENT

    Module 4: SPORT MGMT IN A CHANGING LANDSCAPE

    POST-DIPLOMA CERTIFICATE IN SPORT MARKETING

    Module 1: SPORT MARKETING

    Module 2: INTEGRATED SPORT MARKETING PROJECT

    Module 3: SPORT SPONSORSHIP & PUBLICITY

    Module 4: SPORT COMMUNICATIONS

  • Course Fees and Funding

    Nett Course Fee payable for Singaporeans & Permanent Residents (incl GST): $500.00 

    Applicants may use SkillsFuture Credit to offset the Nett Course Fee.

  • Contact for course enquiries

    Mr YIEW TERENCE, terence_yiew@nyp.edu.sg, Tel No:65501055
  • Remarks

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