In this digital age, businesses are constantly evolving the way in which they measure, plan and implement digital marketing campaigns to keep ahead of the competition and capitalise on opportunities online. Participants will be taught the new digital technologies have fundamentally reshaped marketing practices and brought about changes in the ways that companies engage consumers.
Walter Lee, Lecturer
Walter carries with him a diverse range of marketing experience. Over the last few years, Walter has also worked with a number of regional and multinational firms to efficiently promote their products and brands into the Asia Pacific and European regions using various digital strategies. One of them includes being part of a British advertising agency to manage the digital marketing campaigns for Samsung’s mobile and consumer products across the Southeast Asia.
His key expertise include, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Email Marketing, Social Media Marketing, Content Marketing and Data Analytics. On top of his Bachelor in Business (Marketing) from RMIT University, Walter also holds a Diploma in Information Technology from Ngee Ann Polytechnic.