About the Course

In this digital age, businesses are constantly evolving the way in which they measure, plan and implement digital marketing campaigns to keep ahead of the competition and capitalise on opportunities online. Participants will be taught the new digital technologies have fundamentally reshaped marketing practices and brought about changes in the ways that companies engage consumers. Trainer Profile: Walter Lee, Lecturer Walter carries with him a diverse range of marketing experience. Over the last few years, Walter has also worked with a number of regional and multinational firms to efficiently promote their products and brands into the Asia Pacific and European regions using various digital strategies. One of them includes being part of a British advertising agency to manage the digital marketing campaigns for Samsung’s mobile and consumer products across the Southeast Asia. His key expertise include, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Email Marketing, Social Media Marketing, Content Marketing and Data Analytics. On top of his Bachelor in Business (Marketing) from RMIT University, Walter also holds a Diploma in Information Technology from Ngee Ann Polytechnic.
  • Target Participants

    Digital marketing executives and managers.
  • Certification

    Certificate of Completion
  • Admission Requirements

    No Minimum Requirements
  • Course schedule (conducting days & time)

    6- 7 July 2021 9am - 5pm
  • What You'll Study

  • Course Fees and Funding

    Please refer to course brochure.

  • Contact for course enquiries

    Ms TEO SHALYNN,, Tel No:65501094
  • Remarks

    NYP reserves the right to reschedule/cancel any prog and amend the fees/info without prior notice.